Choosing a hair color personality with Aloxxi

Upon entering the Stephen Knoll Salon, I was greeted by the lovely (and adorably pregnant) Aloxxi rep Jessica, who had some introductory questions for me. When I go get my nails done, which brand do I use? My answer: probably OPI or Essie. Then came her next question: when you get your hair colored at the salon, which brand do you use? My answer: Uhhhh.

That uhhh is precisely why Aloxxi was created, Jessica said. Founder of OPI and now Aloxxi, George W. Schaffer, has a vision for a renaissance in hair color, just as he revolutionized nail color with OPI. He wants hair clients to be informed. He wants them to take more ownership of their salon experience. He wants more accountability in terms of the quality of hair dyes, in terms of a focus on rich pigments, chemical responsibility (no sulfates, parabens, etc), and the overall health of color-treated hair. And beyond that, he wants clients to establish a color personality.

I spoke with Mr. Schaffer himself, which was a treat. As we were chatting—well, not really chatting, we werent shooting the breeze or anything; rather, he was giving me his pitch—he stopped mid-sentence to intercept a model who was walking past us. Look at you, he said. Look at her, he said to me, parental pride in his eyes. Gorgeous. It was clear that he had no idea what the models name was, but neither of them cared. Her hair did, in fact, look gorgeous.

The color personality concept is very similar to the nail color concept. Along with the standard color number, which colorists use when mixing your individual formula, Aloxxi has provided a color personality Are you Peach Bellini? Or Ciao Bella? Or Espresso Yourself? As it is with nail color, youre likelier to recall the name of your hair color if its whimsical and flattering, rather than, say, a formula.

How would you answer those questions? Do you know your hair color?

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Tags: Aloxxi, Personality Aloxxi   Posted in Beauty Tips